The industry could have a “unique” opportunity to sell itself to families keen for fresh air post-lockdown restrictions. H&H finds out more...
The equestrian world should “sell the sizzle, not just the sausage” as it markets itself to a post-lockdown Britain.
As many people who were forced to spend weeks indoors during coronavirus restrictions may re-evaluate their lives and how they spend leisure time when things return to normal, the equestrian industry could benefit.
Patrick Delaney, a lecturer at Hadlow College in Kent and former British Showjumping course-designer and British Horse Society (BHS) instructor, believes the industry will have a unique opportunity once it is in a position to accept beginners safely again.
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H&H news editor
Eleanor is an experienced journalist who spent over eight years working for local and national newspapers before joining H&H as news editor in March 2016. Passionate about equine welfare and exposing the truth, Eleanor has reported on all aspects of the industry, from Brexit to anti-bullying campaigns, and from dressage rules to mules. Her sport of choice is showjumping, in which she competes her own horses, and she also enjoys reporting at local jumping shows through to international championships.
