Since H&H’s report in February on the ways sponsorship can help both parties, consultants and riders have expanded on how sponsorship should be approached so it works to provide the maximum benefit for all involved...
Riders hoping to work with sponsors must “play by the rules” and work in a manner that benefits all involved, experts agree.
H&H reported this year (news, 13 February) on the ways such deals can work for both sponsor and sponsored. Consultants and riders have since expanded on the ways sponsorship should be approached so it works as intended.
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"}
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H&H news editor
Eleanor is an experienced journalist who spent over eight years working for local and national newspapers before joining H&H as news editor in March 2016. Passionate about equine welfare and exposing the truth, Eleanor has reported on all aspects of the industry, from Brexit to anti-bullying campaigns, and from dressage rules to mules. Her sport of choice is showjumping, in which she competes her own horses, and she also enjoys reporting at local jumping shows through to international championships.
