Horse & Hound speaks to equestrian businesses on both sides of the sponsorship experience to understand how agreements can benefit all parties in an age where social media has rewritten all the rules
The ways sponsorship works have undergone a complete transformation in recent years — becoming something of huge benefit to all parties.
Those on both sides of the agreement have told H&H how the concept is a viable and advantageous process for sponsors and sponsored alike — with competitors also reaping the rewards.
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H&H news editor
Eleanor is an experienced journalist who spent over eight years working for local and national newspapers before joining H&H as news editor in March 2016. Passionate about equine welfare and exposing the truth, Eleanor has reported on all aspects of the industry, from Brexit to anti-bullying campaigns, and from dressage rules to mules. Her sport of choice is showjumping, in which she competes her own horses, and she also enjoys reporting at local jumping shows through to international championships.
